tedxpsu: breach

What does it mean to breach? Is it compromising a secure network, or perhaps trekking into unknown territory? Generally speaking, to breach is to pass over a boundary between two areas -- to cross a line. For some, breach is a purely physical term, such as when an astronaut shoots through various layers of the atmosphere in order to reach outer space. Others see it as a more symbolic shift between two states of being: life and death, archaic and pragmatic, right and wrong.

Yet there’s a unifying concept that ties the physical meaning to the symbolic one. At its core, to breach is to push through boundaries, even as one’s surroundings exert unfathomable pressures that push the mind and body to their breaking point. We endure these extreme forces in order to reach something extraordinary and beautiful -- or to attain the resources we need to ensure our continued existence.

Breach is about who you become when you pass through to the other side of that line knowing there’s no going back. We wanted to convey that feeling in our logo, with beautiful colors but a spiraling pattern into the unknown, we broke the confinements of the “x” to push those boundaries in our brand we created fresh new content for the TEDxPSU conference. Below you’ll find animatics that our team created to introduce each speaker.