Central Office
Central Office is the home of information, learning, and thought leadership exclusively for AT&T. Built on Sharepoint, this platform brings the best thinking and knowledge across AT&T’s agency partners together in one place. The team sourced illustrations and created editorials within our custom-built design system.
Credits | BBDO LA
An Introduction To the Agency
We are proud to be a part one of the smartest, most sophisticated communications and marketing partnerships in the world. Approximately 15 Omnicom agencies, each with their own unique expertise, work together as one integrated team to develop cutting-edge advertising and marketing strategies for AT&T.
Inflation and the Consumer: Impact and Responses
A look at inflation statistics and how it’s impacting consumers showcases how consumers are responding to the new rising prices, as well as information on the implications for AT&T/Cricket during this time of inflation.
Modern Brands
A summary on the culture’s impact on brands. Learn about the 4 tenets of modern brands, which manifest into brand actions. An additional look at global inspirations with a peek at out-of-category modern brands gives us the research and helpful takeaways that allow us to navigate AT&T’s brand neighborhood.
